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About Fortitude Sports Store

Fortitude Sports is a family run small business based in the West Midlands of the UK offering a range of sports and fitness goods. Our products include exercise balls for yoga/pilates/core training, weight training accessories, fitness clothing and goods for running, golf, cycling, table tennis and more. We offer high quality products at affordable prices, many of which we regularly use ourselves in our own fitness, health and sporting pursuits. 

Our company (number 07566632 on Companies House), Fortitude Ventures Ltd, has been trading since March 2011 and our directors have been operating successful online retail businesses since 2003 in the sports and nutrition industries.  We launched our Fortitude Sports, Fortitude Fightwear and Fortitude Nutrition brands in late 2018 and early 2019 and since then have built up a strong following on Amazon where we currently ship well over 1000 orders per month and our products are very well rated (currently approximately 4.17 stars out of 5 on average).  

We are currently working on rapidly expanding our range and offering more and more great products for our customers.  Now, having built such a strong following on Amazon, we are offering our products direct to consumers via this new website at  All new customers can get 5% off their first order here with the code #FINDYOURFORTITUDE and we offer free UK shipping on all orders over £15.